The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
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Taal Engels ● Formaat EPUB ● Pagina’s 288 ● ISBN 9781317316862 ● Uitgeverij Taylor and Francis ● Gepubliceerd 2015 ● Downloadbare 3 keer ● Valuta EUR ● ID 4446687 ● Kopieerbeveiliging Adobe DRM
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