The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
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भाषा अंग्रेज़ी ● स्वरूप EPUB ● पेज 288 ● ISBN 9781317316862 ● प्रकाशक Taylor and Francis ● प्रकाशित 2015 ● डाउनलोड करने योग्य 3 बार ● मुद्रा EUR ● आईडी 4446687 ● कॉपी सुरक्षा Adobe DRM
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