Електронна книга > Духовная наука > История > Jean-Paul Gaudilliere: Development of Scientific Marketing in the Twentieth Century (ePUB)

Jean-Paul Gaudilliere
Development of Scientific Marketing in the Twentieth Century [EPUB ebook]
Research for Sales in the Pharmaceutical Industry

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Обложка Jean-Paul Gaudilliere: Development of Scientific Marketing in the Twentieth Century (ePUB)

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

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язык английский ● Формат EPUB ● страницы 288 ● ISBN 9781317316862 ● издатель Taylor and Francis ● опубликованный 2015 ● Загружаемые 3 раз ● валюта EUR ● Код товара 4446687 ● Защита от копирования Adobe DRM

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Jean-Paul Gaudilliere

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