The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
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Język Angielski ● Format EPUB ● Strony 288 ● ISBN 9781317316862 ● Wydawca Taylor and Francis ● Opublikowany 2015 ● Do pobrania 3 czasy ● Waluta EUR ● ID 4446687 ● Ochrona przed kopiowaniem Adobe DRM
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