电子书 > 人文科学 > 历史 > Jean-Paul Gaudilliere: Development of Scientific Marketing in the Twentieth Century (ePUB)

Jean-Paul Gaudilliere
Development of Scientific Marketing in the Twentieth Century [EPUB ebook]
Research for Sales in the Pharmaceutical Industry

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的封面 Jean-Paul Gaudilliere: Development of Scientific Marketing in the Twentieth Century (ePUB)

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

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语言英语 ● 格式 EPUB ● 网页 288 ● ISBN 9781317316862 ● 出版者 Taylor and Francis ● 发布时间 2015 ● 下载 3 时 ● 货币 EUR ● ID 4446687 ● 复制保护 Adobe DRM

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