The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
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Language English ● Format EPUB ● Pages 288 ● ISBN 9781317316862 ● Publisher Taylor and Francis ● Published 2015 ● Downloadable 3 times ● Currency EUR ● ID 4446687 ● Copy protection Adobe DRM
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