Jean-Paul Gaudilliere 
Development of Scientific Marketing in the Twentieth Century [EPUB ebook] 
Research for Sales in the Pharmaceutical Industry

Stöd

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

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Språk Engelska ● Formatera EPUB ● Sidor 288 ● ISBN 9781317316862 ● Utgivare Taylor and Francis ● Publicerad 2015 ● Nedladdningsbara 3 gånger ● Valuta EUR ● ID 4446687 ● Kopieringsskydd Adobe DRM
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