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Luiz Moutinho
WORLDWIDE CASEBOOK IN MARKETING MANAGEMENT [EPUB ebook]

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Cover von Luiz Moutinho: WORLDWIDE CASEBOOK IN MARKETING MANAGEMENT (ePUB)

Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.

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Sprache Englisch ● Format EPUB ● Seiten 924 ● ISBN 9789814689625 ● Dateigröße 12.0 MB ● Verlag World Scientific Publishing Company ● Ort Singapore ● Land SG ● Erscheinungsjahr 2016 ● herunterladbar 24 Monate ● Währung EUR ● ID 5528542 ● Kopierschutz Adobe DRM

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