Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.
¡Compre este libro electrónico y obtenga 1 más GRATIS!
Idioma Inglés ● Formato EPUB ● Páginas 924 ● ISBN 9789814689625 ● Tamaño de archivo 12.0 MB ● Editorial World Scientific Publishing Company ● Ciudad Singapore ● País SG ● Publicado 2016 ● Descargable 24 meses ● Divisa EUR ● ID 5528542 ● Protección de copia Adobe DRM
Requiere lector de ebook con capacidad DRM