Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.
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Język Angielski ● Format EPUB ● Strony 924 ● ISBN 9789814689625 ● Rozmiar pliku 12.0 MB ● Wydawca World Scientific Publishing Company ● Miasto Singapore ● Kraj SG ● Opublikowany 2016 ● Do pobrania 24 miesięcy ● Waluta EUR ● ID 5528542 ● Ochrona przed kopiowaniem Adobe DRM
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