Catalog > Social Sciences > Economy > Luiz Moutinho: WORLDWIDE CASEBOOK IN MARKETING MANAGEMENT (ePUB)

Luiz Moutinho
WORLDWIDE CASEBOOK IN MARKETING MANAGEMENT [EPUB ebook]

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Cover of Luiz Moutinho: WORLDWIDE CASEBOOK IN MARKETING MANAGEMENT (ePUB)

Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.

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Language English ● Format EPUB ● Pages 924 ● ISBN 9789814689625 ● File size 12.0 MB ● Publisher World Scientific Publishing Company ● City Singapore ● Country SG ● Published 2016 ● Downloadable 24 months ● Currency EUR ● ID 5528542 ● Copy protection Adobe DRM

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