Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.
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语言 英语 ● 格式 EPUB ● 网页 924 ● ISBN 9789814689625 ● 文件大小 12.0 MB ● 出版者 World Scientific Publishing Company ● 市 Singapore ● 国家 SG ● 发布时间 2016 ● 下载 24 个月 ● 货币 EUR ● ID 5528542 ● 复制保护 Adobe DRM
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