Catalog > Ilmu Sosial > Ekonomi > Luiz Moutinho: WORLDWIDE CASEBOOK IN MARKETING MANAGEMENT (ePUB)

Luiz Moutinho
WORLDWIDE CASEBOOK IN MARKETING MANAGEMENT [EPUB ebook]

Dukung

Sampul Luiz Moutinho: WORLDWIDE CASEBOOK IN MARKETING MANAGEMENT (ePUB)

Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.

€104.99

Beli ebook ini dan dapatkan 1 lagi GRATIS!

Bahasa Inggris ● Format EPUB ● Halaman 924 ● ISBN 9789814689625 ● Ukuran file 12.0 MB ● Penerbit World Scientific Publishing Company ● Kota Singapore ● Negara SG ● Diterbitkan 2016 ● Diunduh 24 bulan ● Mata uang EUR ● ID 5528542 ● Perlindungan salinan Adobe DRM

Membutuhkan pembaca ebook yang mampu DRM

Ebook lainnya dari penulis yang sama / Editor

253,866 Ebooks dalam kategori ini

Sampul Ivri Verbin: Corporate Responsibility in the Digital Age

Ivri Verbin: Corporate Responsibility in the Digital Age

This book is a roadmap to help organizations adopt corporate responsibility and sustainability practices and be fit for purpose in a digital era. It explains why corporate responsibility is the only …

Sampul Joseph Bragdon: Economies that Mimic Life

Joseph Bragdon: Economies that Mimic Life

The world economy today is at an historical inflection point. The neoclassical (industrial) model of economics is self-destructing while a new life-mimicking model, based on radically different assum …

Sampul Julie (UK) McColl & Elaine L (Glasgow Caledonian University, UK) Ritch: New Perspectives on Critical Marketing and Consumer Society

Julie (UK) McColl & Elaine L (Glasgow Caledonian University, UK) Ritch: New Perspectives on Critical Marketing and Consumer Society

Digital communication has altered the flow of global information, evolved consumer values and changed consumption practices worldwide. These challenges in the marketplace are being driven by internat …

Sampul Thomas Keil & Marianna Zangrillo: The Next CEO

Thomas Keil & Marianna Zangrillo: The Next CEO

Shortlisted for the Business Book of the Year (International Books category) 2022 Every year, companies spend billions of dollars in board time and headhunter fees on CEO searches. In fact, the selec …

Sampul Ronald (Cornell University, USA) Ehrenberg & Kevin Hallock: Modern Labor Economics

Ronald (Cornell University, USA) Ehrenberg & Kevin Hallock: Modern Labor Economics

Modern Labor Economics: Theory and Public Policy, now in its fourteenth edition, continues to be the leading text for one-semester courses in labor economics at the undergraduate and graduate levels. …

Sampul Ken Pilone: Lean Leadership on a Napkin

Ken Pilone: Lean Leadership on a Napkin

This very concise and straightforward book is aimed at top executives in virtually any industry who are either new to the concept of Lean and its benefits to them or who have stalled in their transfo …

Sampul Paul Du & Shuguang Wang: Retail Geography

Paul Du & Shuguang Wang: Retail Geography

The retail sector is an integral part of a national economy. From the political economy perspective, all consumer goods have surplus values locked up in them; the surplus values are not realized unti …

Sampul David M. Anderson: Design for Manufacturability

David M. Anderson: Design for Manufacturability

Achieve any cost goals in half the time and achieve stable production with quality designed in right-the-first-time.　 Design for Manufacturability: How to Use Concurrent Engineering to Rapidly Develo …