Luiz Moutinho 
WORLDWIDE CASEBOOK IN MARKETING MANAGEMENT [EPUB ebook] 

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Capa do Luiz Moutinho: WORLDWIDE CASEBOOK IN MARKETING MANAGEMENT (ePUB)

Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.

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Língua Inglês ● Formato EPUB ● Páginas 924 ● ISBN 9789814689625 ● Tamanho do arquivo 12.0 MB ● Editora World Scientific Publishing Company ● Cidade Singapore ● País SG ● Publicado 2016 ● Carregável 24 meses ● Moeda EUR ● ID 5528542 ● Proteção contra cópia Adobe DRM
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