Електронна книга > Суспільствознавство > Економіка > Luiz Moutinho: WORLDWIDE CASEBOOK IN MARKETING MANAGEMENT (ePUB)

Luiz Moutinho
WORLDWIDE CASEBOOK IN MARKETING MANAGEMENT [EPUB ebook]

Підтримка

Обкладинка Luiz Moutinho: WORLDWIDE CASEBOOK IN MARKETING MANAGEMENT (ePUB)

Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.

€104.99

Придбайте цю електронну книгу та отримайте ще 1 БЕЗКОШТОВНО!

Мова Англійська ● Формат EPUB ● Сторінки 924 ● ISBN 9789814689625 ● Розмір файлу 12.0 MB ● Видавець World Scientific Publishing Company ● Місто Singapore ● Країна SG ● Опубліковано 2016 ● Завантажувані 24 місяців ● Валюта EUR ● Посвідчення особи 5528542 ● Захист від копіювання Adobe DRM

Потрібен читач електронних книг, що підтримує DRM

Більше електронних книг того самого автора / Редактор

253 866 Електронні книги в цій категорі

Обкладинка Paul Du & Shuguang Wang: Retail Geography

Paul Du & Shuguang Wang: Retail Geography

The retail sector is an integral part of a national economy. From the political economy perspective, all consumer goods have surplus values locked up in them; the surplus values are not realized unti …

Обкладинка David M. Anderson: Design for Manufacturability

David M. Anderson: Design for Manufacturability

Achieve any cost goals in half the time and achieve stable production with quality designed in right-the-first-time.　 Design for Manufacturability: How to Use Concurrent Engineering to Rapidly Develo …

Обкладинка Harish C. Chandan & Bryan Christiansen: Handbook of Research on Human Factors in Contemporary Workforce Development

Harish C. Chandan & Bryan Christiansen: Handbook of Research on Human Factors in Contemporary Workforce Development

Обкладинка Lisa Koss: Leading for Learning

Lisa Koss: Leading for Learning

People do their best work when they are motivated. This may sound obvious, but while people managers instinctively agree with the centrality of motivation at work and its impact on employee engagemen …

Обкладинка Ralph L. Kliem: Management Lessons from the Great Explorers

Ralph L. Kliem: Management Lessons from the Great Explorers

The early explorers up through those of the early part of the last century were the supreme users of management practices that have been formalized today. Their expeditions had all the character …

Обкладинка Casey J. Bedgood: The 10 Cardinal Sins of Leadership

Casey J. Bedgood: The 10 Cardinal Sins of Leadership

Why do some leaders succeed and others fail? Is there a magic ingredient that the leaders must consider in their career journey to ensure the joy ride does not turn into a nightmare? What is the key …

Обкладинка James (Global Compliance Associates, LLC, Lincoln, Rhode Island, USA) Bone: Cognitive Hack

James (Global Compliance Associates, LLC, Lincoln, Rhode Island, USA) Bone: Cognitive Hack

This book explores a broad cross section of research and actual case studies to draw out new insights that may be used to build a benchmark for IT security professionals. This research takes a deeper …

Обкладинка Nicolas (Nanyang Technological University, Singapore) Privault: Introduction to Stochastic Finance with Market Examples

Nicolas (Nanyang Technological University, Singapore) Privault: Introduction to Stochastic Finance with Market Examples

Introduction to Stochastic Finance with Market Examples, Second Edition presents an introduction to pricing and hedging in discrete and continuous-time financial models, emphasizing both analytical a …