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Nicholas O’Shaughnessy & John O’Shaugnessy
Persuasion in Advertising [EPUB ebook]

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Cover von Nicholas O'Shaughnessy & John O'Shaugnessy: Persuasion in Advertising (ePUB)

Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers

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Sprache Englisch ● Format EPUB ● Seiten 232 ● ISBN 9781134354092 ● Verlag Taylor and Francis ● Erscheinungsjahr 2003 ● herunterladbar 3 mal ● Währung EUR ● ID 5295086 ● Kopierschutz Adobe DRM

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Nicholas O Shaughnessy John O Shaugnessy Nicholas O. Shaughnessy John O. Shaugnessy University of London, UK) O. Shaughnessy Nicholas (Queen Mary

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