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Nicholas O’Shaughnessy & John O’Shaugnessy
Persuasion in Advertising [EPUB ebook]

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Portada de Nicholas O'Shaughnessy & John O'Shaugnessy: Persuasion in Advertising (ePUB)

Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers

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Idioma Inglés ● Formato EPUB ● Páginas 232 ● ISBN 9781134354092 ● Editorial Taylor and Francis ● Publicado 2003 ● Descargable 3 veces ● Divisa EUR ● ID 5295086 ● Protección de copia Adobe DRM

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