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Nicholas O’Shaughnessy & John O’Shaugnessy
Persuasion in Advertising [EPUB ebook]

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Örtmek Nicholas O'Shaughnessy & John O'Shaugnessy: Persuasion in Advertising (ePUB)

Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers

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Dil İngilizce ● Biçim EPUB ● Sayfalar 232 ● ISBN 9781134354092 ● Yayımcı Taylor and Francis ● Yayınlanan 2003 ● İndirilebilir 3 kez ● Döviz EUR ● Kimlik 5295086 ● Kopya koruma Adobe DRM

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Aynı yazardan daha fazla e-kitap / Editör

Nicholas O Shaughnessy John O Shaugnessy Nicholas O. Shaughnessy John O. Shaugnessy University of London, UK) O. Shaughnessy Nicholas (Queen Mary

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