Ebook > Ciências sociais > Geral > Nicholas O'Shaughnessy & John O'Shaugnessy: Persuasion in Advertising (ePUB)

Nicholas O’Shaughnessy & John O’Shaugnessy
Persuasion in Advertising [EPUB ebook]

Apoio

Capa do Nicholas O'Shaughnessy & John O'Shaugnessy: Persuasion in Advertising (ePUB)

Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers

€63.44

Compre este e-book e ganhe mais 1 GRÁTIS!

Língua Inglês ● Formato EPUB ● Páginas 232 ● ISBN 9781134354092 ● Editora Taylor and Francis ● Publicado 2003 ● Carregável 3 vezes ● Moeda EUR ● ID 5295086 ● Proteção contra cópia Adobe DRM

Requer um leitor de ebook capaz de DRM

Mais ebooks do mesmo autor(es) / Editor

Nicholas O Shaughnessy John O Shaugnessy Nicholas O. Shaughnessy John O. Shaugnessy University of London, UK) O. Shaughnessy Nicholas (Queen Mary

125.509 Ebooks nesta categoria

Capa do Elzbieta (Vistula University, Poland) Jedrych & Zbigniew (Vistula University, Poland) Olesinski: Self-Management, Entrepreneurial Culture, and Economy 4.0

Elzbieta (Vistula University, Poland) Jedrych & Zbigniew (Vistula University, Poland) Olesinski: Self-Management, Entrepreneurial Culture, and Economy 4.0

This book offers practical insight into the changing ways in which organizations operate today. Building on a groundbreaking concept of teal organizations, the book illustrates the practicality of ad …

Capa do Hossein Sadri & Senem Zeybekoglu: Cities Without Capitalism

Hossein Sadri & Senem Zeybekoglu: Cities Without Capitalism

This book explores the interconnections between urbanization and capitalism to examine the current condition of cities due to capitalism. It brings together interdisciplinary insights from leading ac …

Capa do Claire Maxwell & Katrine Mygind Bach: Nurturing Mobilities

Claire Maxwell & Katrine Mygind Bach: Nurturing Mobilities

Nurturing Mobilities employs new empirical material and an innovative theoretical framing to bring new clarity to why families travel today – and what happens when they do. The authors argue that an …

Capa do Isaac Schapera: Tribal Innovators

Isaac Schapera: Tribal Innovators

This book is a completely revised version of a study published in 1943. That study, entitled Tribal Legislation among the Tswana of the Bechuanaland Protectorate, dealt with the role of chiefs as age …

Capa do Mindy Crain-Dorough & Evan G. Mense: Data Leadership for K-12 Schools in a Time of Accountability

Mindy Crain-Dorough & Evan G. Mense: Data Leadership for K-12 Schools in a Time of Accountability

Capa do Jan Hoorweg & Rudio Niemeijer: Intervention In Child Nutrition

Jan Hoorweg & Rudio Niemeijer: Intervention In Child Nutrition

First published in 1989. The studies that form the basis for this monograph were carried out between 1976 and 1979. The African Studies Centre in Leiden has a standing interest in child nutrition and …

Capa do Desire' J.M. Anastasia & Stuart Henry: Essential Criminology

Desire’ J.M. Anastasia & Stuart Henry: Essential Criminology

In the fourth edition of Essential Criminology, authors Mark M. Lanier, Stuart Henry, and Desire .M. Anastasia build upon this best-selling critical review of criminology, which has become essential …

Capa do Louis Desipio & Rodolfo O. de la Garza: Ethnic Ironies

Louis Desipio & Rodolfo O. de la Garza: Ethnic Ironies

Ethnic Ironies describes the role of Latino electorates in national- and state-level politics during the 1992 elections. The book examines Latino politics from the top down?looking at the efforts of …

Capa do Rosalind Gill & Keith Grint: The Gender-Technology Relation

Rosalind Gill & Keith Grint: The Gender-Technology Relation

Provides a review of contemporary theory and empirical research into the relationship between feminism and social constructivism. Through case studies, the book focuses on issues raised by different …

Capa do Muzafar Shah Habibullah: Divisia Monetary Aggregates and Economic Activities in Asian Developing Economies

Muzafar Shah Habibullah: Divisia Monetary Aggregates and Economic Activities in Asian Developing Economies

First published in 1999, this volume examines the role and effects of financial liberalisation in ten deregulated Asian developing countries including Indonesia, Malaysia, Myanmar, Nepal, the Philipp …

Próxima página >>>