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Nicholas O’Shaughnessy & John O’Shaugnessy
Persuasion in Advertising [EPUB ebook]

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Capa do Nicholas O'Shaughnessy & John O'Shaugnessy: Persuasion in Advertising (ePUB)

Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers

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Língua Inglês ● Formato EPUB ● Páginas 232 ● ISBN 9781134354092 ● Editora Taylor and Francis ● Publicado 2003 ● Carregável 3 vezes ● Moeda EUR ● ID 5295086 ● Proteção contra cópia Adobe DRM

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