Catalog > Scienze sociali > Generale > Nicholas O'Shaughnessy & John O'Shaugnessy: Persuasion in Advertising (ePUB)

Nicholas O’Shaughnessy & John O’Shaugnessy
Persuasion in Advertising [EPUB ebook]

Supporto

Copertina di Nicholas O'Shaughnessy & John O'Shaugnessy: Persuasion in Advertising (ePUB)

Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers

€64.66

Acquista questo ebook e ricevine 1 in più GRATIS!

Lingua Inglese ● Formato EPUB ● Pagine 232 ● ISBN 9781134354092 ● Casa editrice Taylor and Francis ● Pubblicato 2003 ● Scaricabile 3 volte ● Moneta EUR ● ID 5295086 ● Protezione dalla copia Adobe DRM

Richiede un lettore di ebook compatibile con DRM

Altri ebook dello stesso autore / Editore

Nicholas O Shaughnessy John O Shaugnessy Nicholas O. Shaughnessy John O. Shaugnessy University of London, UK) O. Shaughnessy Nicholas (Queen Mary

126.854 Ebook in questa categoria

Copertina di Robert A. (Aston University, UK) Nash & James (Portsmouth University) Ost: False and Distorted Memories

Robert A. (Aston University, UK) Nash & James (Portsmouth University) Ost: False and Distorted Memories

Our memories shape how we think about the past, how we plan for the future, and how we think about ourselves. Yet our memories are also constantly being reinvented: we often remember our experiences …

Copertina di Carolin Alfonso & Waltraud Kokot: Diaspora, Identity and Religion

Carolin Alfonso & Waltraud Kokot: Diaspora, Identity and Religion

Over the last decade, concepts of diaspora and locality have gained complex new meanings in political discourse as well as in social and cultural studies. Diaspora, in particular, has acquired new me …

Copertina di Simone Abram & Jacqueline Waldren: Anthropological Perspectives on Local Development

Simone Abram & Jacqueline Waldren: Anthropological Perspectives on Local Development

This collection examines the conflicts and realities of development at a local, empirical level. It provides a series of case studies which illuminate the attitudes and actions of all of those involv …

Copertina di Thomas D (Georgia Institute of Technology, USA) Boston: Affirmative Action and Black Entrepreneurship

Thomas D (Georgia Institute of Technology, USA) Boston: Affirmative Action and Black Entrepreneurship

This volume isolates the cause of continuing disparities not only between blacks and whites, but amongst blacks as well. Key factors discussed include the current state of the economy the influence o …

Copertina di Jessica Rabin: Surviving the Crossing

Jessica Rabin: Surviving the Crossing

By examining the fiction of three women modernists–Willa Cather, Gertrude Stein, and Nella Larsen–this book complicates binary paradigms of national, gender, and ethnic identities in the interwar p …

Copertina di Pamela Donovan: No Way of Knowing

Pamela Donovan: No Way of Knowing

Examining ‘old media’ treatment of crime legends: news reports, fictional film and television depictions, and ‘new media’ interactive discussions: versions and discussions circulating in Internet new …

Copertina di Sarah Susannah Willie: Acting Black

Sarah Susannah Willie: Acting Black

Sarah Willie asks: What”s it like to be black on campus. For most Black students, attending predominantly white universities, it is a struggle. Do you try to blend in? Do you take a stand? Do you en …

Copertina di Paul E (University of Illinois, USA) Peterson & Christoph Strobel: The Coming Class War and How to Avoid it

Paul E (University of Illinois, USA) Peterson & Christoph Strobel: The Coming Class War and How to Avoid it

A clear, accessible analysis of the worsening distribution of income and wealth in America. …

Copertina di Nilan Yu & Carole Zufferey: Faces of Homelessness in the Asia Pacific

Nilan Yu & Carole Zufferey: Faces of Homelessness in the Asia Pacific

Across the Asia Pacific, there are a vast range of experiences of homelessness and an equally diverse range of responses from state systems. Since understandings of homelessness are also heavily depe …

Copertina di Richard M. Coughlin: Morality, Rationality and Efficiency

Richard M. Coughlin: Morality, Rationality and Efficiency

The papers in this collection were selected from nearly 200 that were presented at the 50 sessions of the second annual International Conference on Socio-Economics held at The George Washington Unive …

Pagina successiva >>>