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Nicholas O’Shaughnessy & John O’Shaugnessy
Persuasion in Advertising [EPUB ebook]

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Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers

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Bahasa Inggeris ● Format EPUB ● Halaman-halaman 232 ● ISBN 9781134354092 ● Penerbit Taylor and Francis ● Diterbitkan 2003 ● Muat turun 3 kali ● Mata wang EUR ● ID 5295086 ● Salin perlindungan Adobe DRM

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Nicholas O Shaughnessy John O Shaugnessy Nicholas O. Shaughnessy John O. Shaugnessy University of London, UK) O. Shaughnessy Nicholas (Queen Mary

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