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Nicholas O’Shaughnessy & John O’Shaugnessy
Persuasion in Advertising [EPUB ebook]

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Hoes van Nicholas O'Shaughnessy & John O'Shaugnessy: Persuasion in Advertising (ePUB)

Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers

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Taal Engels ● Formaat EPUB ● Pagina’s 232 ● ISBN 9781134354092 ● Uitgeverij Taylor and Francis ● Gepubliceerd 2003 ● Downloadbare 3 keer ● Valuta EUR ● ID 5295086 ● Kopieerbeveiliging Adobe DRM

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Nicholas O Shaughnessy John O Shaugnessy Nicholas O. Shaughnessy John O. Shaugnessy University of London, UK) O. Shaughnessy Nicholas (Queen Mary

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