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Nicholas O’Shaughnessy & John O’Shaugnessy
Persuasion in Advertising [EPUB ebook]

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Couverture du Nicholas O'Shaughnessy & John O'Shaugnessy: Persuasion in Advertising (ePUB)

Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers

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Langue Anglais ● Format EPUB ● Pages 232 ● ISBN 9781134354092 ● Maison d’édition Taylor and Francis ● Publié 2003 ● Téléchargeable 3 fois ● Devise EUR ● ID 5295086 ● Protection contre la copie Adobe DRM

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Nicholas O Shaughnessy John O Shaugnessy Nicholas O. Shaughnessy John O. Shaugnessy University of London, UK) O. Shaughnessy Nicholas (Queen Mary

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