Catalog > Ciencia espiritual > Psicología > Rik Pieters & Michel Wedel: Visual Marketing (ePUB)

Rik Pieters & Michel Wedel
Visual Marketing [EPUB ebook]
From Attention to Action

Soporte

Portada de Rik Pieters & Michel Wedel: Visual Marketing (ePUB)

This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention

€51.03

¡Compre este libro electrónico y obtenga 1 más GRATIS!

Formato EPUB ● Páginas 328 ● ISBN 9781136676482 ● Editor Rik Pieters & Michel Wedel ● Editorial Taylor and Francis ● Publicado 2007 ● Descargable 6 veces ● Divisa EUR ● ID 2552540 ● Protección de copia Adobe DRM

Requiere lector de ebook con capacidad DRM

Más ebooks del mismo autor / Editor

Rik Pieters Michel Wedel

80.884 Ebooks en esta categoría

Portada de Deborah L. Best & Margaret J. Intons-Peterson: Memory Distortions and Their Prevention

Deborah L. Best & Margaret J. Intons-Peterson: Memory Distortions and Their Prevention

This volume explores the well-documented phenomena of memory distortion in a variety of settings, as well as how it can be ameliorated or prevented altogether. The editors have recruited some of the …

Portada de Ock Boon Chung & Kenneth H. Rubin: Parenting Beliefs, Behaviors, and Parent-Child Relations

Ock Boon Chung & Kenneth H. Rubin: Parenting Beliefs, Behaviors, and Parent-Child Relations

The purpose of this book, is to present a rather simple argument. Parents» thoughts about childrearing and the ways in which they interact with children to achieve particular parenting or developmen …

Portada de Leonard (The University of Tennessee, Knoxville, USA) Handler & Steven R. Smith: The Clinical Assessment of Children and Adolescents

Leonard (The University of Tennessee, Knoxville, USA) Handler & Steven R. Smith: The Clinical Assessment of Children and Adolescents

This book highlights assessment techniques, issues, and procedures that appeal to practicing clinicians. Rather than a comprehensive handbook of various tests and measures, The Clinical Assessment of …

Portada de N. S. Sutherland: Tutorial Essays in Psychology

N. S. Sutherland: Tutorial Essays in Psychology

First published in 1979. The aim of this series of Tutorial Essays, of which the present book is the second volume, is to enable the specialist in one area to discover in as painless a way as possibl …

Portada de Frederic Alexandre & Ron Sun: Connectionist-Symbolic Integration

Frederic Alexandre & Ron Sun: Connectionist-Symbolic Integration

A variety of ideas, approaches, and techniques exist — in terms of both architecture and learning — and this abundance seems to lead to many exciting possibilities in terms of theoretical advances …

Portada de Stephen B. Klein & Robert R. Mowrer: Contemporary Learning Theories

Stephen B. Klein & Robert R. Mowrer: Contemporary Learning Theories

This unique two-volume set provides detailed coverage of contemporary learning theory. Uniting leading experts in modern behavioral theory, these texts give students a complete view of the field. Vol …

Portada de W. A. Collins: Development of Cognition, Affect, and Social Relations

W. A. Collins: Development of Cognition, Affect, and Social Relations

First published in 1982. This thirteenth volume in The Minnesota Symposia on Child Psychology set invites six developmental scholars were to present their work within the programmatic perspective in …

Portada de Peter Mitchell & Kevin Riggs: Children''s Reasoning and the Mind

Peter Mitchell & Kevin Riggs: Children»s Reasoning and the Mind

This fresh and dynamic book offers a thorough investigation into the development of the cognitive processes that underpin judgements about mental states (often termed »theory of mind») and addresse …

Portada de Joseph Nuttin: Future Time Perspective and Motivation

Joseph Nuttin: Future Time Perspective and Motivation

First published in 1985. The present volume is a theoretical and methodological supplement to the Nuttin»s book »Motivation, planning and action: A relational theory of behaviour dynamics’, in whic …

Portada de Oliver P. John & Roderick M. Kramer: The Psychology of the Social Self

Oliver P. John & Roderick M. Kramer: The Psychology of the Social Self

Leading theoreticians and researchers present current thinking about the role played by group memberships in people»s sense of who they are and what they are worth. The chapters build on the assumpt …

siguiente página >>>