This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention
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Format EPUB ● Strony 328 ● ISBN 9781136676482 ● Redaktor Rik Pieters & Michel Wedel ● Wydawca Taylor and Francis ● Opublikowany 2007 ● Do pobrania 6 czasy ● Waluta EUR ● ID 2552540 ● Ochrona przed kopiowaniem Adobe DRM
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