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Rik Pieters & Michel Wedel
Visual Marketing [EPUB ebook]
From Attention to Action

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Capa do Rik Pieters & Michel Wedel: Visual Marketing (ePUB)

This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention

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Formato EPUB ● Páginas 328 ● ISBN 9781136676482 ● Editor Rik Pieters & Michel Wedel ● Editora Taylor and Francis ● Publicado 2007 ● Carregável 6 vezes ● Moeda EUR ● ID 2552540 ● Proteção contra cópia Adobe DRM

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