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Rik Pieters & Michel Wedel 
Visual Marketing [EPUB ebook] 
From Attention to Action

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Couverture du Rik Pieters & Michel Wedel: Visual Marketing (ePUB)

This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention

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Format EPUB ● Pages 328 ● ISBN 9781136676482 ● Éditeur Rik Pieters & Michel Wedel ● Maison d’édition Taylor and Francis ● Publié 2007 ● Téléchargeable 6 fois ● Devise EUR ● ID 2552540 ● Protection contre la copie Adobe DRM
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