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Rik Pieters & Michel Wedel
Visual Marketing [EPUB ebook]
From Attention to Action

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Copertina di Rik Pieters & Michel Wedel: Visual Marketing (ePUB)

This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention

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Formato EPUB ● Pagine 328 ● ISBN 9781136676482 ● Editore Rik Pieters & Michel Wedel ● Casa editrice Taylor and Francis ● Pubblicato 2007 ● Scaricabile 6 volte ● Moneta EUR ● ID 2552540 ● Protezione dalla copia Adobe DRM

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