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Rik Pieters & Michel Wedel 
Visual Marketing [EPUB ebook] 
From Attention to Action

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Omslag till Rik Pieters & Michel Wedel: Visual Marketing (ePUB)

This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention

€51.03
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Formatera EPUB ● Sidor 328 ● ISBN 9781136676482 ● Redaktör Rik Pieters & Michel Wedel ● Utgivare Taylor and Francis ● Publicerad 2007 ● Nedladdningsbara 6 gånger ● Valuta EUR ● ID 2552540 ● Kopieringsskydd Adobe DRM
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Rik PietersMichel Wedel

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Adrian (University College, London, UK) Furnham & Barrie (University of Leicester, UK) Gunter: Consumer Profiles (RLE Consumer Behaviour)
Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992,  introduces the essential elem …
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Omslag till Willem (Utrecht University, The Netherlands) Koops & Richard E. (University of Montreal) Tremblay: Development and Prevention of Behaviour Problems
Willem (Utrecht University, The Netherlands) Koops & Richard E. (University of Montreal) Tremblay: Development and Prevention of Behaviour Problems
This book brings together world leading researchers from diverse fields to explore the potential causes of the development of behaviour problems. The book presents theories that hope to influence pub …
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Omslag till Martin (University of Virginia) Davidson & Laura Morgan (Antioch University) Roberts: Positive Organizing in a Global Society
Martin (University of Virginia) Davidson & Laura Morgan (Antioch University) Roberts: Positive Organizing in a Global Society
This book unites the latest research in diversity, inclusion, and positive organizational scholarship (POS), to investigate diversity and inclusion dynamics in social systems. Comprised of succinct c …
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Omslag till John R. Morss: The Biologising of Childhood
John R. Morss: The Biologising of Childhood
Originally published in 1990, this book looks at the history of developmental psychology in order to locate and evaluate the role played by biology in its most influential formulations. First Charles …
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Joseph (author of Synaptic Self: How Our Brains Become Who We Are) LeDoux: Anxious
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Robert Winningham: Train Your Brain
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Omslag till Debra Long & Joseph Magliano: Deep Comprehension
Debra Long & Joseph Magliano: Deep Comprehension
This volume provides an overview of research from the learning sciences into understanding, enhancing, and measuring ’deep comprehension’ from a psychological, educational, and psychometric perspecti …
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Omslag till Marianna Barr & Gershon (The Hebrew University of Jerusalem, Israel) Ben-Shakhar: Science, Pseudo-science, Non-sense, and Critical Thinking
Marianna Barr & Gershon (The Hebrew University of Jerusalem, Israel) Ben-Shakhar: Science, Pseudo-science, Non-sense, and Critical Thinking
Science, Pseudo-science, Non-sense, and Critical Thinking shines an unforgiving light on popular and lucrative ‘miraculous’ practices that promise to offer answers during times of trouble. Throughout …
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Omslag till Ruth M.J. Byrne & Jonathan St.B.T. Evans: Human Reasoning
Ruth M.J. Byrne & Jonathan St.B.T. Evans: Human Reasoning
Deductive reasoning is widely regarded as an activity central to human intelligence, and as such has attracted an increasing amount of psychological study in recent years. In this first major survey …
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Omslag till Erol Basar: Memory and Brain Dynamics
Erol Basar: Memory and Brain Dynamics
Memory itself is inseparable from all other brain functions and involves distributed dynamic neural processes. A wealth of publications in neuroscience literature report that the concerted action of …
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