This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention
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Formatera EPUB ● Sidor 328 ● ISBN 9781136676482 ● Redaktör Rik Pieters & Michel Wedel ● Utgivare Taylor and Francis ● Publicerad 2007 ● Nedladdningsbara 6 gånger ● Valuta EUR ● ID 2552540 ● Kopieringsskydd Adobe DRM
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