This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention
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Biçim EPUB ● Sayfalar 328 ● ISBN 9781136676482 ● Editör Rik Pieters & Michel Wedel ● Yayımcı Taylor and Francis ● Yayınlanan 2007 ● İndirilebilir 6 kez ● Döviz EUR ● Kimlik 2552540 ● Kopya koruma Adobe DRM
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