This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention
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格式 EPUB ● 网页 328 ● ISBN 9781136676482 ● 编辑 Rik Pieters & Michel Wedel ● 出版者 Taylor and Francis ● 发布时间 2007 ● 下载 6 时 ● 货币 EUR ● ID 2552540 ● 复制保护 Adobe DRM
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