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Gordon Foxall
Marketing in the Service Industries [PDF ebook]
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Couverture du Gordon Foxall: Marketing in the Service Industries (PDF)

First Published in 1985. This is a collection of sixteen essays on the marketing of services industries covering such topics as professional services, banks, service firms, insurance services, freight transport, estate agencies, leisure, package holidays, urban public transport, tourism, customer service and also new technology in the industry.

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Langue Anglais ● Format PDF ● Pages 222 ● ISBN 9781135174583 ● Éditeur Gordon Foxall ● Maison d’édition Taylor and Francis ● Publié 2013 ● Téléchargeable 6 fois ● Devise EUR ● ID 2822845 ● Protection contre la copie Adobe DRM

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