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Gordon Foxall
Marketing in the Service Industries [PDF ebook]
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Copertina de Gordon Foxall: Marketing in the Service Industries (PDF)

First Published in 1985. This is a collection of sixteen essays on the marketing of services industries covering such topics as professional services, banks, service firms, insurance services, freight transport, estate agencies, leisure, package holidays, urban public transport, tourism, customer service and also new technology in the industry.

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Limba Engleză ● Format PDF ● Pagini 222 ● ISBN 9781135174583 ● Editor Gordon Foxall ● Editura Taylor and Francis ● Publicat 2013 ● Descărcabil 6 ori ● Valută EUR ● ID 2822845 ● Protecție împotriva copiilor Adobe DRM

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