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Gordon Foxall
Marketing in the Service Industries [PDF ebook]
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First Published in 1985. This is a collection of sixteen essays on the marketing of services industries covering such topics as professional services, banks, service firms, insurance services, freight transport, estate agencies, leisure, package holidays, urban public transport, tourism, customer service and also new technology in the industry.

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Bahasa Inggeris ● Format PDF ● Halaman-halaman 222 ● ISBN 9781135174583 ● Penyunting Gordon Foxall ● Penerbit Taylor and Francis ● Diterbitkan 2013 ● Muat turun 6 kali ● Mata wang EUR ● ID 2822845 ● Salin perlindungan Adobe DRM

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