Catalog > Ciências sociais > Economia > Gordon Foxall: Marketing in the Service Industries (PDF)

Gordon Foxall
Marketing in the Service Industries [PDF ebook]
Marketing Service Inds

Apoio

Capa do Gordon Foxall: Marketing in the Service Industries (PDF)

First Published in 1985. This is a collection of sixteen essays on the marketing of services industries covering such topics as professional services, banks, service firms, insurance services, freight transport, estate agencies, leisure, package holidays, urban public transport, tourism, customer service and also new technology in the industry.

€38.68

Compre este e-book e ganhe mais 1 GRÁTIS!

Língua Inglês ● Formato PDF ● Páginas 222 ● ISBN 9781135174583 ● Editor Gordon Foxall ● Editora Taylor and Francis ● Publicado 2013 ● Carregável 6 vezes ● Moeda EUR ● ID 2822845 ● Proteção contra cópia Adobe DRM

Requer um leitor de ebook capaz de DRM

Mais ebooks do mesmo autor(es) / Editor

G. R Foxall Gordon Foxall G. R. Foxall

251.665 Ebooks nesta categoria

Capa do Kambiz Rakhshanbabanari: Embodied Carbon in the Built Environment

Kambiz Rakhshanbabanari: Embodied Carbon in the Built Environment

The built environment is one of the largest emitters of carbon dioxide globally therefore reducing both operational and embodied emissions is critical to improving the overall footprint of the indust …

Capa do Erik Ostergaard: Anticipatory Leadership

Erik Ostergaard: Anticipatory Leadership

Leadership and future-of-work expert Erik Korsvik Ostergaard’s new book explores Futures Thinking and Strategic Foresight. It shows how these important processes can be used inside of organizations t …

Capa do Julia Lopez Lopez: Collective Bargaining and Collective Action

Julia Lopez Lopez: Collective Bargaining and Collective Action

This book offers a unique contribution that examines major recent changes in conflict, negotiation and regulation within the labour relations systems and related governance institutions of advanced s …

Capa do Riikka Koulu: Law, Technology and Dispute Resolution

Riikka Koulu: Law, Technology and Dispute Resolution

The use of new information and communication technologies both inside the courts and in private online dispute resolution services is quickly changing everyday conflict management. However, the impli …

Capa do Diane Warburton: Community and Sustainable Development

Diane Warburton: Community and Sustainable Development

Books like this which bubble over with the fruits of many people experience and insight add new layers of meaning to (the concept if sustainable development) deepening our understanding of what for m …

Capa do Alan E. Singer: Business Ethics and Strategy, Volumes I and II

Alan E. Singer: Business Ethics and Strategy, Volumes I and II

This volume is intended as a reference for those interested in the relationship between business strategy and business ethics, broadly conceived. Several articles have been selected from various lead …

Capa do Mickey (University of Exeter, UK) Howard & Thomas (ESC Rennes School of Business, France) Johnsen: Purchasing and Supply Chain Management

Mickey (University of Exeter, UK) Howard & Thomas (ESC Rennes School of Business, France) Johnsen: Purchasing and Supply Chain Management

For too long, business has focused on short-term cost advantages through low-cost country sourcing with little regard for the longer-term implications of global sustainability. Purchasing and Supply …

Capa do John L. Kmetz: The Information Processing Theory of Organization

John L. Kmetz: The Information Processing Theory of Organization

First published in 1998, revised in 2021, this volume develops and tests an information-processing model of organization, within the context of the accession of a new generation of a production techn …

Capa do F. Cecil (Silver Spring, Maryland, USA) Brenner & Steven M. (University of Maryland, College Park, USA) Spivak: Standardization Essentials

F. Cecil (Silver Spring, Maryland, USA) Brenner & Steven M. (University of Maryland, College Park, USA) Spivak: Standardization Essentials

This ready reference surveys the discipline of standards and standardization, defining common terms, clarifying descriptions, describing how standards could be used to restrain trade, and explaining …

Capa do E.T. Woodburn: Frothing in Flotation II

E.T. Woodburn: Frothing in Flotation II

Dr. J. S. Laskowski has written several papers on frother-collector interactions and the effect of such interactions on flotation kinetics, and on frothers chemistry and frothing. He is founder and E …

Próxima página >>>