First Published in 1985. This is a collection of sixteen essays on the marketing of services industries covering such topics as professional services, banks, service firms, insurance services, freight transport, estate agencies, leisure, package holidays, urban public transport, tourism, customer service and also new technology in the industry.
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语言 英语 ● 格式 PDF ● 网页 222 ● ISBN 9781135174583 ● 编辑 Gordon Foxall ● 出版者 Taylor and Francis ● 发布时间 2013 ● 下载 6 时 ● 货币 EUR ● ID 2822845 ● 复制保护 Adobe DRM
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