First Published in 1985. This is a collection of sixteen essays on the marketing of services industries covering such topics as professional services, banks, service firms, insurance services, freight transport, estate agencies, leisure, package holidays, urban public transport, tourism, customer service and also new technology in the industry.
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Dil İngilizce ● Biçim PDF ● Sayfalar 222 ● ISBN 9781135174583 ● Editör Gordon Foxall ● Yayımcı Taylor and Francis ● Yayınlanan 2013 ● İndirilebilir 6 kez ● Döviz EUR ● Kimlik 2822845 ● Kopya koruma Adobe DRM
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