First Published in 1985. This is a collection of sixteen essays on the marketing of services industries covering such topics as professional services, banks, service firms, insurance services, freight transport, estate agencies, leisure, package holidays, urban public transport, tourism, customer service and also new technology in the industry.
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Bahasa Inggris ● Format PDF ● Halaman 222 ● ISBN 9781135174583 ● Editor Gordon Foxall ● Penerbit Taylor and Francis ● Diterbitkan 2013 ● Diunduh 6 kali ● Mata uang EUR ● ID 2822845 ● Perlindungan salinan Adobe DRM
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