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Sandrina Meldau
Qualitätsmessung in Dienstleistungscentern [PDF ebook]
Konzeptionierung und empirische Überprüfung am Beispiel eines Verkehrsflughafens

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Copertina de Sandrina Meldau: Qualitätsmessung in Dienstleistungscentern (PDF)

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Qualitätsmessung als Herausforderung für das Management von Dienstleistungscentern.- Konzeptionelle Fundierung der Qualität eines Dienstleistungscenters.- Entwicklung eines Modells zur Erfassung der qualität in Dienstleistungscentern.- Empirische Konzeptionalisierung der Konstrukte des Qualitätsmodells für Dienstleistungscenter am Beispiel eines Verkehrsflughafens (Vorstudien).- Empirische Überprüfung des Qualitätsmodells für Dienstleistungscenter am Beispiel eines Verkehrsflughafens (Hauptstudie).- Implikationen des Qualitätsmodells für Dienstleistungscenter.

Despre autor

Sandrina Meldau war wissenschafltiche Mitarbeiterin von Prof. Dr. Manfred Bruhn am Lehrstuhl für Marketing und Unternehmensführung der Universität Basel.

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Limba Germana ● Format PDF ● Pagini 444 ● ISBN 9783834995339 ● Mărime fișier 6.1 MB ● Editura Betriebswirtschaftlicher Verlag Gabler ● Oraș Wiesbaden ● Țară DE ● Publicat 2007 ● Descărcabil 24 luni ● Valută EUR ● ID 2210325 ● Protecție împotriva copiilor DRM social

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