Ebook > Social Sciences > Economy > Christine Ennew & Trevor Watkins: Cases in Marketing Financial Services (PDF)

Christine Ennew & Trevor Watkins
Cases in Marketing Financial Services [PDF ebook]

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Cover of Christine Ennew & Trevor Watkins: Cases in Marketing Financial Services (PDF)

Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.

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Language English ● Format PDF ● Pages 296 ● ISBN 9781483105772 ● Editor Christine Ennew & Trevor Watkins ● Publisher Elsevier Science ● Published 2014 ● Downloadable 3 times ● Currency EUR ● ID 5729320 ● Copy protection Adobe DRM

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