Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.
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Língua Inglês ● Formato PDF ● Páginas 296 ● ISBN 9781483105772 ● Editor Christine Ennew & Trevor Watkins ● Editora Elsevier Science ● Publicado 2014 ● Carregável 3 vezes ● Moeda EUR ● ID 5729320 ● Proteção contra cópia Adobe DRM
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