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Christine Ennew & Trevor Watkins 
Cases in Marketing Financial Services [PDF ebook] 

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Pokrywa Christine Ennew & Trevor Watkins: Cases in Marketing Financial Services (PDF)

Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.

€56.62
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Język Angielski ● Format PDF ● ISBN 9781483105772 ● Redaktor Christine Ennew & Trevor Watkins ● Wydawca Elsevier Science ● Opublikowany 2014 ● Do pobrania 3 czasy ● Waluta EUR ● ID 5729320 ● Ochrona przed kopiowaniem Adobe DRM
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Christine EnnewTrevor WatkinsMike Wright

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