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Christine Ennew & Trevor Watkins
Cases in Marketing Financial Services [PDF ebook]

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Örtmek Christine Ennew & Trevor Watkins: Cases in Marketing Financial Services (PDF)

Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.

€55.73

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Dil İngilizce ● Biçim PDF ● Sayfalar 296 ● ISBN 9781483105772 ● Editör Christine Ennew & Trevor Watkins ● Yayımcı Elsevier Science ● Yayınlanan 2014 ● İndirilebilir 3 kez ● Döviz EUR ● Kimlik 5729320 ● Kopya koruma Adobe DRM

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Christine Ennew Trevor Watkins Mike Wright

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