Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.
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Dil İngilizce ● Biçim PDF ● ISBN 9781483105772 ● Editör Christine Ennew & Trevor Watkins ● Yayımcı Elsevier Science ● Yayınlanan 2014 ● İndirilebilir 3 kez ● Döviz EUR ● Kimlik 5729320 ● Kopya koruma Adobe DRM
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