Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.
€55.73
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语言 英语 ● 格式 PDF ● 网页 296 ● ISBN 9781483105772 ● 编辑 Christine Ennew & Trevor Watkins ● 出版者 Elsevier Science ● 发布时间 2014 ● 下载 3 时 ● 货币 EUR ● ID 5729320 ● 复制保护 Adobe DRM
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