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Christine Ennew & Trevor Watkins
Cases in Marketing Financial Services [PDF ebook]

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Обложка Christine Ennew & Trevor Watkins: Cases in Marketing Financial Services (PDF)

Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.

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язык английский ● Формат PDF ● ISBN 9781483105772 ● редактор Christine Ennew & Trevor Watkins ● издатель Elsevier Science ● опубликованный 2014 ● Загружаемые 3 раз ● валюта EUR ● Код товара 5729320 ● Защита от копирования Adobe DRM

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