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Christine Ennew & Trevor Watkins
Cases in Marketing Financial Services [PDF ebook]

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Cover von Christine Ennew & Trevor Watkins: Cases in Marketing Financial Services (PDF)

Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.

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Sprache Englisch ● Format PDF ● Seiten 296 ● ISBN 9781483105772 ● Herausgeber Christine Ennew & Trevor Watkins ● Verlag Elsevier Science ● Erscheinungsjahr 2014 ● herunterladbar 3 mal ● Währung EUR ● ID 5729320 ● Kopierschutz Adobe DRM

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