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Christine Ennew & Trevor Watkins
Cases in Marketing Financial Services [PDF ebook]

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Copertina di Christine Ennew & Trevor Watkins: Cases in Marketing Financial Services (PDF)

Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.

€56.23

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Lingua Inglese ● Formato PDF ● ISBN 9781483105772 ● Editore Christine Ennew & Trevor Watkins ● Casa editrice Elsevier Science ● Pubblicato 2014 ● Scaricabile 3 volte ● Moneta EUR ● ID 5729320 ● Protezione dalla copia Adobe DRM

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