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Christine Ennew & Trevor Watkins
Cases in Marketing Financial Services [PDF ebook]

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Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.

€56.62

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Idioma Inglés ● Formato PDF ● ISBN 9781483105772 ● Editor Christine Ennew & Trevor Watkins ● Editorial Elsevier Science ● Publicado 2014 ● Descargable 3 veces ● Divisa EUR ● ID 5729320 ● Protección de copia Adobe DRM

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