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Christine Ennew & Trevor Watkins
Cases in Marketing Financial Services [PDF ebook]

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Couverture du Christine Ennew & Trevor Watkins: Cases in Marketing Financial Services (PDF)

Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.

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Langue Anglais ● Format PDF ● ISBN 9781483105772 ● Éditeur Christine Ennew & Trevor Watkins ● Maison d’édition Elsevier Science ● Publié 2014 ● Téléchargeable 3 fois ● Devise EUR ● ID 5729320 ● Protection contre la copie Adobe DRM

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