Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.
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Språk Engelska ● Formatera PDF ● ISBN 9781483105772 ● Redaktör Christine Ennew & Trevor Watkins ● Utgivare Elsevier Science ● Publicerad 2014 ● Nedladdningsbara 3 gånger ● Valuta EUR ● ID 5729320 ● Kopieringsskydd Adobe DRM
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